LinkedIn is, by far, one of the most robust online networks. It is said to be one of the most professional social media platforms due partly to the resumes that allow them to seek new job positions or business connections. This means you can trust your ad campaigns won’t go to waste because they are less likely to reach fake businesses or other accounts.
LinkedIn prides itself on its professionalism and does what it can to prevent this. For example, deleted over 21 million accounts in 6 months and still has 650+ million active professional users and 30 million company profiles.
If that doesn’t excite you to get started, check out these three reasons why your small business should be using LinkedIn now.
Community Engagement
Smallbusinesses need community engagement to succeed, and with the ability to create groups within LinkedIn, this is possible. Groups provide a professional atmosphere of peers that have the same interests or goals in mind. Your business can manage as many as 30 different groups and join 100 others to create their community engagement.
Brand Awareness
Theoptions provided to create and visualize your brand are almost endless with LinkedIn. This networking platform offers a professional company and showcase page that highlights all the critical aspects of your brand and more. Your business can have up to 10 showcase pages and 30 groups to share content to share your brand’s story.
Powerful Marketing Tool
The content you create can be advertised directly to your industry using LinkedIn targeted marketing campaign system. Each campaign can be adjusted to your buyer’s personas and then used to see how well your content is engaging your followers. LinkedIn is also great for business to business marketing, with 62% of B2B marketers reporting they generate successful leads. The ability to market to over 700 million unique people and businesses alone should give you the motivation to get started.
Now you can see why so many professionals and businesses have joined LinkedIn. LinkedIn is easy to get started. Simply create an individual page and follow this link to create your company page.
